At the end of every year we compare all of our data and look back at everything that has gone well and not so well, so that we can establish new goals for the upcoming year. Being aware of the strengths and weaknesses of your actions means that you can set realistic objectives. And that’s what we have done at Pollentia Properties, real estate agency in Pollensa by taking an in-depth look back at our 2018. A year which without a doubt, has given us a lot of great moments and has enabled us to learn from the obstacles we have faced. Do you want to know how 2018 has been for our real estate agency in Pollensa? We will be giving you the results of our analysis in this blog article.
It is a fact that we live in the 21st century. This means that an internet presence and communication on social media is essential for any business in the world right now. Our website has had more than 80,000 visits in the last twelve months, which roughly equates to a 40 percent increase in sessions compared to 2017. This figure goes hand in hand with the fact that we have had 50 percent more bookings than last year. We can’t deny that these statistics are very satisfying, given that it is becoming easier for our clients to contact us through our website platform. Added to the fact that more than 40,000 of these hits have been created via organic traffic, it is quite clear that our real estate agency in Pollensa has a great online position. This is why, if you are thinking of selling a property in Mallorca with us, you should know that it will be among some of the first search results on Google. In fact, there are almost 2,500 monthly searches from the UK focussing on “property for sale”, “Pollensa” and “Puerto Pollensa” and our website is among those on the first search page.
2018 has been a year filled with incredible properties for sale such as town and country houses in Pollensa, two of the most popular categories, which shows us that the search for the most authentic Mallorcan experience is a very important factor regarding our clients´ preferences. Seafront properties such as apartments for sale in Puerto Pollensa, the Pinewalk Promenade or Cala San Vicente are also popular among visitors from Spain, the UK, Germany, the United States, France, Switzerland and Scandinavia. The love for Mallorca is international, and we have a multilingual team who speak English, German, Spanish, Catalan and French.
It is also worth mentioning the interest in the sector of vineyards in Mallorca. Investments in vineyards for sale in Mallorca were important achievements of our real estate agency in Pollensa last year. During six months of business, Pollentia Properties finalised the sale of a stunning and typical Mallorcan vineyard property in Alaró, one of only two in this area of the island, for some international clients who were specifically looking for vineyards in Mallorca. Another pivotal investment project during the past year has been the Golf Pollença Residencial, an investment opportunity for those who want something out of the ordinary and which has 51 percent of its plots sold in a luxurious and exclusive community.
Our sister company Pollentia Rentals, specialists in holiday rentals, also has some great results to celebrate. Weeks booked in our holiday rental properties have increased from 73 in 2017 to 215 in 2018. This is a 295% increase. As well as having clients who regularly use the services of Pollentia Rentals, they obtain a 75 percent of the maximum rating on AirBnB and for 2019 there will be 12 new properties available.
At Pollentia Properties, real estate agency in Pollensa, we want to thank all of our clients for their loyalty and for making us one of the leading real estate agencies in the north of Mallorca. We have generated around 20,000,000 euros in business and we have been able to hold special events such as various talks and conferences, a stand at the Feria de Pollensa and our successful Open Houses. A large part of this great year has been due to all of you, which is why we want to thank you most sincerely. We hope to see you again in 2019.
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