As we come to the end of another year of business it is a perfect moment to take a look back at all that we have experienced over the past year and most importantly, to reflect on possible future opportunities to help our clients in the best way possible. At Pollentia Properties, our real estate agency in Pollensa, we have analysed what 2019 has meant to us and this blog article will reflect on a small part of the work we do on a daily basis.
One of the projects which we are most proud of is the Golf Pollensa Residencial, set in the most idyllic location next to one of the most prestigious golf courses in Mallorca and which has provided a great opportunity for investment as well as a residence for our clients who have acquired more than half of our properties. The aspect of luxury and comfort in an incomparable natural environment has caught the eye of investors who have recognized a unique opportunity to own an exclusive space with extraordinary panoramic views of the bays of Alcudia and Pollensa and in one of the most highly sought after areas of Mallorca.
One of our primary objectives for 2019 was to improve the online presence of Pollentia Properties, our real estate agency in Pollensa, with the goal of reaching a higher quota of market interest in our properties. We can categorically confirm that this objective resulted in a successful increase of more than 20% in our website traffic and more than a 35% increase in new users. A great part of this growth has come from our Facebook profile, where our followers can find out information about our latest properties available on the market and first-hand news about the real estate market in Mallorca.
If we focus solely on the origin of the visits to our website, we can see that there has been an increase in movement in the Spanish market as well as other pre-established markets such as the United Kingdom and Germany. Our investment markets have represented a considerable increase in France and Switzerland, showing a clear trend to extend markets, of which we are well aware at Pollentia Properties. This is no obstacle for our team, who have the capacity to interact with clients in six different languages in a professional and efficient manner.
One of the most significant trends in the behaviour of those who have visited our website was to look at luxury properties in Mallorca, with a threefold increase in Germany and almost double in the United Kingdom,compared to the previous year. The special dedication which we offer our clients in our personalised customer service and search for excellence, together with the specialized selection of properties with the highest quality and luxury finishes, have produced many satisfied clients.
The financial figures for 2019 have acted as an incentive to continue developing our work. We have recorded sales of more than 13 million euros which shows how much our clients trust in the professionalism of our services. The north of Mallorca has been one of our primary targets for investors in 2019 and it appears that it will also be a focus for 2020, due to the very attractive properties we have available in this area.
At Pollentia Properties we would like to dedicate the final part of our blog to our clients for putting their trust in us, which motivates us to continue working to offer the best service possible at all times. We would like to reward this trust with a personal commitment to continue improving every day and offer unique and exclusive possibilities to our clients who continue to encourage us to continually move forward as a result of their positive comments on our work. We would like to wish you a prosperous 2020!
