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‘Branded residences’, the latest trend in the world of real estate

‘Branded residences’, the latest trend in the world of real estate

‘Branded residences’ or brand name residences are the latest trend in the world of real estate. They are a combination of top quality hotel services with a private property providing huge advantages to users.

Even though there are no projects of this kind as yet in Mallorca, Pollentia Properties, an expert Real Estate Agency, predicts that this trend will be coming very soon. Gradually becoming more successful in cities such as New York or London, these residential complexes have brand names known all over the world and provide a unique experience and are likewise very attractive for investors. 


What are ‘branded residences’?

Branded residences are housing accommodation directly linked to brands, generally hotels, which provide users with huge advantages.  From luxury hotels which offer residential suites to designer homes, all these properties are emblematic of the brand they represent.

In general, these residences are usually designed and managed by important tour operators specializing in the luxury sector. Two of the best known examples are OWO in London and Mandarin Oriental Residences in New York. Brands that are behind the increase of these residences are Four Seasons, Accor and even Fendi.

Locations and features

These residential units are usually in the best locations, both in touristic and residential terms and they are specifically for top of the range clients who want a luxury lifestyle.

For this reason Baleares, Madrid, Barcelona and Marbella are locations in Spain with a high percentage of possibilities to attract this type of real estate projects.

Reasons for buying a ‘branded residence’

Whether buying as a residence or as an investment, owners of this type of property will be provided with all ammenities. Brands usually offer basic services included in the purchase price  and in the annual service fee.  Hall porter and concierge services, the procedure for moving house, rubbish removal, maintenance of community areas and 24 hour security system are usually included.


Pollentia Properties, your estate agents in Mallorca

With their many years of experience and in depth knowledge of real estate in Mallorca, Pollentia Properties can inform you of anything new in the sector in order to provide you with unique and personalized advice.